PORTAL BY JOSEPH is an AR fashion show experience. PORTAL turns an ordinary store into an immersive space where a brand tell and show its story. Using iPad, people are able to enjoy watching a virtual fashion show and previewing and purchasing seasonal items. PORTAL features British fashion Brand JOSEPH's 2019 a/w collection, and it was exhibited at JOSEPH stores at Tokyo Midtown and GINZA SIX.
- PORTAL BY JOSEPH
- ABOUT
PORTAL BY JOSEPH IS AN AR FASHION SHOW EXPERIENCE. PORTAL TURNS AN ORDINARY STORE INTO AN IMMERSIVE SPACE WHERE A BRAND TELL AND SHOW ITS STORY. USING IPAD, PEOPLE ARE ABLE TO ENJOY WATCHING A VIRTUAL FASHION SHOW AND PREVIEWING AND PURCHASING SEASONAL ITEMS. PORTAL FEATURES BRITISH FASHION BRAND JOSEPH’S 2019 A/W COLLECTION FASHION MODELS, WHO ARE RENDERED IN 3D FROM 153 IMAGES TAKEN SIMULTANEOUSLY FROM DIFFERENT ANGLES, APPEAR WEARING 15 TYPES OF ENSEMBLES SELECTED FROM JOSEPH’S 2019 A/W COLLECTION. THROUGH THE PORTAL EXPERIENCE, PEOPLE CAN LEARN JOSEPH’S BRAND PHILOSOPHY AND FIND NEW CLOTHES AND COMPLETE ATTIRES WHILE ENJOYING THE IMMERSIVE, INSPIRATIONAL SHOW POWERED BY AR TECHNOLOGY.
YOU CAN ADD YOUR FAVOURITE ITEMS TO A “SAVED” LIST AND BRING THE LIST HOME BY SCANNING A GIVEN QR CODE PROVIDED AT THE END OF THE SHOW. IF SOME ITEMS ARE NOT AVAILABLE AT THE STORES, YOU CAN PURCHASE ITEMS YOU’VE SAVED ONLINE. - CONCEPT
The recent development of fashion e-commerce transformed the role of retail stores from a place where people simply purchase clothes into a place where they have a brand experience.
MESON has concluded three terms that represent our future in-store customer experience: Inspire, Learn, and Interact.
Inspire - PORTAL offers an inspiring opportunity to discover new items and fashion experiences.
Learn - PORTAL create a space for leaning brand philosophy through its immersive experience.
Interact - PORTAL is an interactive experience of communicating with brand, store, and more. - CREDIT
Service Planning & Design and Development: Kent Kajitani ・ Yuki Kobayashi ・ Kazuya Hiruma ・ Jun Ito ・ mathilda ・ Yuki Homma ・ Tomoaki Kuroko
Creative Direction: OSSA MONDO A&D LIMITED - Mami Osada ・ Keita Osada
Collaboration in Design and Engineering: Kitasenju Design ・ Sensitive Cube ・ RAWR inc. - You Kamihiro, Takashi Shirae
3D Scan: cyberhuman productions - Roland Kirishima ・ Emi Nakano ・ Atsushi Aguro ・ Shin Fukushima ・ James Swanson
Photography: OSSA MONDO A&D LIMITED - Keita Osada
VideoGraphy: BLINK Films - Masafumi Kashi
Sound Design: Junji Kamatsuka
