PORTAL BY JOSEPH is an AR fashion show, an immersive fashion experience of interacting with fashion models, items and ensembles with iPAD. It features British fashion brand JOSEPH's a/w collection. During the summer of 2019, the experience was exhibited at two JOSEPH stores at GINZA SIX and TOKYO MIDTOWN. Photographies taken by photographer Keita Osada expressed the world of JOSEPH in synch with the concept of PORTAL, digital fashion experience.
- PORTAL BY JOSEPH / MODEL SHOOTING
- BACKGROUND
Each photography was artfully edited with digital graphic tools and represents the possibility of augmenting fashion photography in the age of AR. It was not easy to combine two conflicting images, analog impression of fashion photos and technological impression of AR, in a single photography. With a clear output image of photo works, we followed rules and restrictions of digital artwork and caught creative, instant expression of fashion models in a frame. These resulted in the collection of photographies with optimized visual balance. MESON is committed to exploring quality, beauty, and process in addition to immersive visual effects. The new approach to shooting is one of the examples of MESON's redefining methodology.
- CREDIT
Service Planning & Design and Development: Kent Kajitani ・ Yuki Kobayashi ・ Kazuya Hiruma ・ Jun Ito ・ mathilda ・ Yuki Homma ・ Tomoaki kuroko
Creative Direction: OSSA MONDO A&D LIMITED - Mami Osada / Keita Osada
Photography: OSSA MONDO A&D LIMITED - Keita Osada
VideoGraphy: BLINK Films - Masafumi Kashi
