PORTAL BY TOCCA offers an immersive AR fashion show experience that lets you enjoy exploring the world of SNOWFLAKE WALTZ, TOCCA's 2019 A/W Capsule collection. It was exhibited at TOCCA GINZA Store under the display direction of Keita Osada.
- PORTAL BY TOCCA / DISPLAY DESIGN
- CONCEPT
The core motif of PORTAL BY TOCCA is "Travel," which is carefully selected as a way to express the beautiful world of the Takarazuka Revue.
At TOCCA's two flagship stores, TOCCA GINZA Store and TOCCA UMEDA HANKYU STORE, the world of the Takarazuka Revue was demonstrated with flower decoration and display design that features the beauty of the Takarazuka Revue and the brand philosophy of TOCCA, especially keen attention of item quality and silhouette.
We have decided to use a trunk of Globe trotter as an AR marker. The brand story of Globe Trotter, which is hand-crafted by English artisans, perfectly matches two of the major themes of PORTAL BY TOCCA, travel and fashion. While we tend to use flat objects as AR markers, we challenged objects with volume and explored the possibility of incorporating the AR marker into the world of PORTAL. The trunk was artfully decorated with illustration of craftsmen and aged stickers, which give impression of a long journey with a friend-like trunk. The decoration on the trunk contributed to building the world of TOCCA in an AR experience. Furthermore, we decorated the space around the truck with artificial flowers that features SNOWFLAKE WALTZ. The environmental effects from the physical and virtual sides made an highly immersive experience that let users enjoy exploring the world of TOCCA and the Takarazuka Revue.
We believe AR should mingle with the physical world as well as the virtual world to enhance the quality of user experience with high resolution. An AR marker is an artwork, an iconic object appealing to people. They enjoy watching an AR fashion show around the trunk and taking photos that record the mystical experience. MESON's AR experience brings life to immersive experiences that provoke joy and surprise among people. - CREDIT
Service Planning & Design and Development: Kent Kajitani ・ Yuki Kobayashi ・ Kazuya Hiruma ・ Jun Ito ・ Mathilda ・ Yuki Homma ・ Tomoaki Kuroko
Creative Direction: OSSA MONDO A&D LIMITED - Mami Osada ・ Keita Osada
DISPLAY DESIGN AND ILLUSTRATION: OSSA MONDO A&D LIMITED - Keita Osada
Photography: OSSA MONDO A&D LIMITED - Keita Osada
VideoGraphy: BLINK Films - Masafumi Kashi
